For this school project, the idea was to design a concept store in collaboration with an artist for the courrèges brand. André Courrèges, the creator of the brand, made this brand a symbol of the avant-garde and of a futuristic vision.
I chose the Italian, Ettore Spalletti, an artist from the Arte Povera circle. He creates calm environments with a simple and soft geometry, especially monochrome, his works invite to interiorization and appeasement.
Through a soothing environment that invites to meditation, the client is no longer just a spectator but above all an actor in this initiatory journey that evolves in a futuristic cosmic laboratory in which the process of architectural design, the creative gesture, is highlighted. The furniture is robotized, the pieces are presented through holograms, the customer is immersed in a digital adventure that guides him to discover the brand and understand its essence.
Architecture and interior design Pénélope Fenard
